Amberjack
Project Brief: Design two table top displays that are versatile and can be used for both table top and a slat wall.
Design Process
Analyze Information
Research
Layout Exploration
Structure Development
Design Artwork
Project Description
DESIGN 1 - Corrugated Cardboard Table Top Display - Modular & Interchangeable
Material: Lightweight corrugated cardboard, easy to assemble and ship.
Modular Design: Interchangeable sections like stackable shelves, sliding panels and custom graphics.
Setup: Tool-free assembly; collapsible for easy storage.
DESIGN 2 - Slat Wall Display - Clean & Sophisticated
Modular Shelving: Floating acrylic or metal shelves for flexibility.
Feature Panels: Interchangeable panels to highlight product features.
DESIGN 3 - Bubble Stand Display
Design: Shoes displayed on circular “bubbles” to represent cushioning.
Lighting: Soft lighting under the bubbles to enhance floating effect.
Who is Amberjack?
Amberjack is a Brooklyn-based, modern shoe company that specializes in comfortable and stylish men's dress shoes. They are known for combining sneaker-like comfort with the aesthetics of traditional dress shoes, using innovative materials and construction techniques.
Ideation Stage
Initial Concept Design
Concept 1: The display features a corrugated tabletop with a detachable back wall for placement on a slat wall. The back wall includes a die-cut cityscape design and a circular media callout, along with an interactive video screen for user engagement. Pillars on the platform support shoes at varying heights to show movement, while graphics depict a city sidewalk, emphasizing the comfort of the dress shoes. The overall design connects to the company's Brooklyn, NY roots.
Concept 2: The display includes a corrugated tabletop and a detachable back wall for slat wall placement, featuring a lenticular graphic panel to attract attention. The angled shoe platform enhances movement with a pointed edge for depth, and a features panel is placed on the lower platform.
Concept 3: In this concept, I have developed a semi-permanent tabletop display featuring a vacu-formed base and plastic styrene bubbles that illustrate the comfort associated with the shoes. The detachable back wall graphic can be mounted on a slat wall and includes a lug with a QR code for added engagement. The graphics effectively highlight the product's key features.
Second Concept Design
The customer came back with changes to simplify the graphics and focus more on highlighting their brand. Draw the consumers attention by making the product stand out with less visuals. Add more texture options for the platform.
Go BIG!
Following a meeting with the marketing team and the CEO, I developed a new tiered tabletop display concept for multiple products. Made from corrugated material, it features optional textures for each tier to highlight product versatility. The design will include a large area for interchangeable feature panels and a second concept with clouds extending from the sides of the tiers.
