Complete Auto Care
Project Brief: Design a compelling logo for a dynamic automotive wholesale store that specializes in a comprehensive range of hard parts and high-quality body shop materials. The logo should be clean, simple and versatile. This is a start up business with no pre-existing brand identity.
Design Process
Collect Information from Client
Research Company
Create Mood Board
Sketching and Ideation
Final Concept
Complete
Auto Care
vs The Other Guy
My research started by examining competitors in the industry, identifying design directions that would be unique and stand out. I ensured the design remained simple and clean, as requested by the client.
Ideation Stage
Initial Concepts
I crafted a vibrant array of complementary and warm color schemes that evoke a sense of harmony and inviting warmth. For the typography, I explored a striking combination of bold and delicate font styles, aiming to discover the perfect balance that would capture attention while preserving a sleek and polished aesthetic. This exploration of diverse concepts not only sparked my creativity but also illuminated the path forward, providing me with a clearer vision of the direction I wish to take.
Second Concepts
I presented the client with initial concept designs to clarify their preferred direction. They were especially attracted to a logo in the third row, second column, and requested additional color schemes using the same vibrant shades of orange and blue. Additionally, they asked for a bolder typeface for the title beneath the logo to enhance its visual impact.
Final Concept
The client chose Option 2 for their final logo design.
Store front photo provided by client
