Battistoni Speciality Meats
Project Brief: Design a combinations of floor stand displays in a case stack and tray style that resembles those of competitors. For the case stackers, the display should be available in two options: a 3-stack and a 4-stack, both featuring a false bottom base. The case must accommodate 5 oz bags, 7 oz sticks, 12 oz sticks, and 16 oz sticks. Aim to pack 48 sliced 5 oz bags per tray. All displays will be marketed in national grocery stores, so it is essential to create eye-catching graphics and innovative artwork to attract attention.
Design Process
Analyze Information
Research
Layout Exploration
Structure Development
Artwork Ideation
Who is Battistoni?
Battistoni is based in Buffalo, New York, that produces Italian cured meats using recipes from founder Umberto Battistoni, who immigrated to America in 1931. They offer a selection of delicious meats from five regions of Old World Italy.
First Concept
I began by creating a pristine art layout dominated by white, elegantly incorporating olive branches and vines inspired by the brand's original artwork. This aesthetic was seamlessly extended into their in-store displays, reinforcing the brand's identity. The overall design concept is meticulously crafted to evoke a sense of Italian ambiance and sophistication, effectively highlighting the premium nature of the products offered.
Second Concept Design
Customer feedback identified the artwork as too bland. In response, the organization redesigned the packaging to incorporate more vibrant colors and requested that the displays reflect this updated aesthetic. The goal was to introduce bright reds and appealing color schemes to enhance visual impact. I replaced the white areas with bright red to align with the brand's updated PMS color and added an image of a pizza oven, featuring a contour resembling a traditional brick oven to provide dimension. I also added in a large SBS panel for the case stacker option when placed back to back to utilize more graphic space.
Final Design
Customer loved second concept design as is. We then continued with the process of sending out a full art mock up to the customer for final approval. Receiving a purchase order and finalizing production artwork for preflight to be sent to the plant for printing. Final produced display was a major hit in stores with a big jump in customer sales.
Case stacker printed litho on all pieces except for trays. Trays were printed as flexo with knockout white artwork to cut down on cost.Case stacker was produced with optional extended SBS graphic panel for when displays were placed back to back in store to boost visibility.Tray Stacker printed litho on all pieces except for tray. Tray was printed as flexo with knockout white artwork to cut down on cost.
Final Mock Up
The final design concept includes all updates from customer art and structural revisions.
Final In Store
