Deep Eddy Spectacular
Project Brief: Create a pole topper, point of purchase display for Deep Eddy Vodka using 3D effects on cans and bottles and focus on realism in the display elements while managing costs.
Design Process
Analyze Information
Research
Layout Exploration
Structure Development
Design Artwork
Project Description
Create a pool-themed display topper that features Deep Eddy products. The display will sit on two poles to make it wider and more noticeable. Design inspiration comes from previous Deep Eddy swimming-themed displays and the actual Deep Eddy Pool in Austin, Texas, which inspired the brand.
Show all Deep Eddy products: Glass bottles: Original, Lemon, Lime, and Ruby Red and Ready-to-drink cans: Lemon, Ruby Red, and Lime.
Create a fun pool scene with these special design elements: 3D bottles and cans that pop out from the display
A cut-out tree in the background with wavy water effect at the bottom using shiny cellophane material
Glass bottles displayed next to a patio set (away from pool)
Cans shown floating in pool floaties.
Initial Concept Design
Double Pole topper with swimming pool shape and hollowed out top for styrene top to go inside for water illusion. Corrugated diving board feature on side of pool. Can floaties with corrugated cans inside pool structure with diecut header and PETG bottle vacforms on front of header.
Let’s make it BIG!
Customer liked initial concept and wanted to turn pole topper into a spectacular. Structural design increased to showcase larger scale per customers request. Two large back wall B-blocks that attached together at the center supported by four poles. Center logo is a lug on and vacform product bottles on each side. Swimming pool size was increased, keeping corrugated diving board, styrene water illusion and canned product in floaties. Floor decal added to front of display with cased product on all four sides of swimming pool structure.
Final Design
For the final design, the customer designed to change vacform bottles on back walls into lug ons to match logo lug on. Artwork on back wall and sides of swimming pool were updated and floor decal was removed.
2023 Concept Design
The following year, the customer wanted to run the same structure in stores for summer of 2023 with updated artwork and new lug ons of man in sunglasses and deep eddy logo.
